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Product Brand & Marketing Lead

Clifton OfficeProduct Development & InnovationFull-Time

About the Role

Brand Strategy & Positioning: Develop and maintain distinct brand identities, positioning, messaging, and value propositions across the product portfolio.
Product Marketing & Go-to-Market: Plan and execute product launches, feature campaigns, and marketing initiatives aligned with business objectives.
Marketing Strategy & Campaigns: Develop and manage integrated marketing plans across digital channels, ensuring consistent messaging and effective execution.
Creative & Content Direction: Lead creative planning, content strategy, campaign concepts, and marketing communications across all platforms.
Team & Agency Management: Coordinate internal creative, social media, and SEO resources while managing external marketing agencies and partners.
Market & Competitor Research: Analyze market trends, customer needs, and competitors to identify differentiation and growth opportunities.
Performance & Analytics: Monitor marketing KPIs, campaign effectiveness, audience engagement, and lead generation, recommending data-driven improvements.
Cross-Functional Collaboration: Work closely with Product Managers and other stakeholders to align brand and marketing activities with product development and business priorities.

Requirements

  • Education Requirements:
  • - Level: Bachelor's
  • - Field of Study: Marketing, Advertising
  • Work Experience Requirements:
  • - Minimum Experience: Experienced Candidates years
  • - Area of Experience: Brand & Marketing